Our Success

Why Business Owners Trust Focustar

30+

Years valuing, buying, selling and advising businesses.

24 Hrs

Initial Response Time

65%

of Businesses Fail Without a Plan

ALL

Industries - truly agnostic approach

Both

Sides of the table experience

$1B+

Total transaction experience

Why a valuation matters

Every Month Without a Valuation Costs You

Here’s what you’re risking right now.

Lost Negotiation Power

Without knowing your true value, you’re negotiating blind. Money is left on the table, buyers overpay, and deals fail from unrealistic expectations.

Time Really Does Kill Deals

Each month you wait, conditions shift, buyers move on, and opportunities vanish. Speed—paired with accuracy—wins.

Strategic Blind Spots

You may be missing chances to increase value now. Professional valuations reveal hidden value drivers and improvements most owners overlook.

Your Comprehensive Business Valuation

Everything you need for confident decisions

5-year financial analysis using Income, Market & Asset approaches
Executive summary with clear visual presentations
Detailed PDF report for negotiations, financing, or legal purposes
Confidentiality assured (engagement letter included)
Post-valuation support for questions about report content

Simple Process, Fast Results

Initial consultation & document gathering
Comprehensive analysis (typical 15-day turnaround)*
Report delivery & live video consultation
Ongoing support for questions about your report

*New information discovered during analysis may affect timeline.

What You’ll Receive

Our streamlined 15-day process delivers comprehensive valuations without the typical delays.

Initial Consultation (Day 1)

We discuss your needs, timeline, and gather required documents.

Comprehensive Analysis (Days 2–12)

5-year financial analysis using Income, Market & Asset approaches.

Report Delivery & Consultation (Day 15)

Detailed PDF report with live video consultation for Q&A.

Ongoing Support (Ongoing)

Post-valuation support for questions about report content.

What You’ll Receive

5-year financial analysis using Income, Market & Asset approaches

Executive summary with clear visual presentations

Detailed PDF report suitable for negotiations, financing, or legal purposes

Live video consultation to discuss findings and Q&A

Confidentiality assured (engagement letter included)

Post-valuation support for questions about report content

Typical Turnaround: 15 Days. New information discovered during analysis may affect timeline.

Time Sensitivity

Why “Time Kills All Deals”

Every month of wishful thinking costs real money.

12+ monthscarrying costs avoided

$700k+potential loss at risk

90 daystypical sale timeline

Medical Imaging Center Owner Learns Expensive Lesson

The wishful-thinking approach:

Listed at unrealistic $3 million
12+ months carrying costs
Mounting financial pressure
Forced to accept $1.5 million

With a better plan

With Professional Valuation

The evidence-based approach:

Realistic $2.2M valuation
Quick 90-day sale
No desperation discounting
Saved 9 months of overhead

Real Cost: $700k loss + 12 months of carrying costs

Why We Don't Believe in Business Valuation Calculators

While many websites offer "instant business valuation calculators," we believe they do more harm than good. Calculators use general assumptions instead of considering all the non-math insights that dramatically impact business value.

Critical factors calculators miss:

Strength and depth of the management team
Long-serving employee base and institutional knowledge
Current and forecasted market conditions
Business liquidity and cash flow timing
Debt structure and financial obligations
Customer concentration and contract terms
Competitive positioning and market barriers
Industry-specific risks and opportunities

The Real Cost of Calculator Valuations

Business owners who rely on calculator estimates often enter negotiations with unrealistic expectations, leading to failed deals, wasted time, and missed opportunities. Professional business valuation reveals the real story behind the numbers.

Calculator vs. Professional Business Valuation

Business Valuation Calculator

Generic industry multipliers
Basic revenue/profit calculations
No market condition analysis
Ignores management quality
No risk assessment
Can't be used for legal purposes
No strategic recommendations

Professional Comprehensive Business Valuation

Custom industry and market analysis
Income, Market & Asset approach synthesis
Management team assessment
Customer and contract evaluation
Risk factor quantification
Litigation-ready documentation
Value improvement recommendations
Market timing insights

Request a Free Consultation

Skip the guesswork. Get the real value with professional analysis.

What Our Clients Say

Real feedback from business owners who've worked with Focustar Advisors

"This is a testament to Jim's deep knowledge of M&A and Valuations. This skill set is learned over years of experience and asking the hard questions. Thank you, Jim for your contribution to me and my clients expectations."

Terry J. Ingram

Referral Partner - HYH Int'l Cargo Service

"I'm so glad to hear you successfully completed this project. It was truly a pleasure to refer this client to you. Your patience and professionalism truly made a difference. She needed someone exactly like you: kind, composed, and consistently professional."

Maria Ochoa

OQBC Accounting Solutions

"I cannot say enough thanks to James Felds and Focustar Advisory Services. My company was in a bad spot and I didn't know where to turn. In a short time frame, he tackled the issues and it feels like I have a brand new company!"

Elliot Weiss

Managing Partner, On The Run Oil Change

The Six-Year Sabbatical That Brought Clarity

After completing the U.S.-Venezuela-China transaction in 2016, a deal that tested every skill I'd developed over three decades. I did something unexpected. I retired.

My wife and I bought a trawler and spent six years cruising to the Caribbean. (You can read about the adventure and see pictures of the trip at: LifeOnKokomo.com) Those years on the water gave me time to reflect on hundreds of deals, thousands of negotiations, and the patterns that determine success or failure in business transactions.

"Somewhere between the Bahamas and Grenada, I realized that in every deal I'd done, whether it succeeded or failed the crucial factor was always the same: accurate valuation at the right time."

When I returned in 2022 and rekindled my consulting practice, I knew exactly where to focus. Business owners needed someone who had not only studied valuations but had lived through the consequences of both accurate and inaccurate ones, or none at all. Someone who understood that behind every valuation is a human story, a family's future, a life's work.

Why I Focus on Valuations Today

The EcoLab Lesson

My own exit taught me that timing and accurate valuation are inseparable. You can't control external events, but you can be prepared with solid numbers when opportunity knocks, or when circumstances force your hand.

Pattern Recognition

After $1B+ in transactions across every industry imaginable, I've seen what drives value and what destroys it. This pattern recognition allows me to spot opportunities and risks that others might miss.

Both Sides of the Table

Having been both buyer and seller, founder and advisor, I understand the emotional and strategic considerations from every angle. This perspective is invaluable in creating valuations that stand up to scrutiny.

The Human Element

Behind every business valuation is a human story—partner disputes, family successions, strategic pivots. My role isn't just to provide numbers but to help navigate these critical life decisions with clarity and confidence.

Speed Matters

Time kills all deals. That's why I've structured my valuation process for 15-day turnaround whenever possible. In my experience, opportunities don't wait, and neither should you.

Industry Agnostic Truth

From environmental products to Venezuelan oil, from auto dealerships to renewable energy, value principles transcend industry boundaries. My diverse experience means I can quickly understand and accurately value any business.